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The Juicy Couture company history began during 1994 when two designers Pamela Skaist and Gela Nash, began a clothing line named Travis Jeans. The business realized success, focusing on motherhood jeans that were fashionable and comfy.

In 1996 the Two Ladies altered the course of the fashion brand. They dumped the jeans determined to produce a line more complimentary to a feminine figure, and began the Juicy Couture brand. The two had craved to fashion a brand that was both seductive & fashionable, and comfy too.

The two originally started the clothing line from their home in Pacoima, California. In an effort to expose the brand to the public eye the girls decided to send their designs to major celebrities such as Madonna, JLo and Cameron Diaz. It wasn’t long before someone recognized the girl’s talent; Madonna was noticed dressed in low a riding draw string pants and a form fitting zip up hoody with “Madge” embroidered on it. The incident caused almost instantaneous success for the company. Soon Hollywood was full of star studded Juicy Couture. Madonna’s outfit was named the “Tracksuit”, and it eventually became the company’s most famous design. The word Madge hardly ever appears on Juicy Couture clothing anymore. The suits have the signature slogan Juicy on the backseat of each set of the pants.

The Juicy duo wanted to spread the word about Juicy Couture and expand to the east coast. So, they planned an east coast party to debut a new line. The event was successful enough, and shortly thereafter Juicy Couture set up a boutique in NY.

During 1999, Juicy Couture announced a new line of jeans named Juicy Jeans. During 2001, the Juicy Duo brought tracksuit back to the fashion world. The suits were planned to emphasize a lady’s curves and made of comfy soft fabrics such as velour, or cashmere, terry cloth, and fleece.

During 2002, Juicy Couture began offering their line of apparel to Children, Men, and even dogs. Doggy merchandise consisted of collars, dog beds, toys, leashes, carriers, and clothing.

Gela and Pamela sold Travis Jeans to Liz Claiborne in 2003 for the hefty fee of $53 million dollars in addition to a percentage of the future profits. To this day Gela and Pamela remain presidents of the company and continue to have control over the design concepts.

Through the support of Liz Claiborne, during 2004, the fashion line developed into a world famous line. Juicy Couture expanded their woman’s products presenting lines of jewelry, handbags, swim wear, shoes, cologne and perfume. Currently the fashion line remains to present the most trendy and comfy clothing in the business.

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